活动说明  

企业论坛是推介企业的宝贵场合，企业都会着力展示自身的商业活动，目标规划，历史发展，提供产品服务的资源和能力。成功的企业推介会为企业赢得商业机会，外部投资，优秀人才和品牌声誉。

 

比赛主题  

本次活动以企业论坛的形式开展，参赛队伍围绕“企业推介”为主题，选择一家企业作为研究对象，收集相关资料、图片、数据和样本等，深入介绍企业基本概况，历史发展，产品业务，人才队伍，企业文化，社会责任和荣誉等等方面内容，充分为潜在顾客，供应商和投资人推介企业优势。

 

参赛选手  

商英专业全体同学。

14级组成6支队伍，每队4-5人（男生不能在同一组）。

13级组成6队（参加过商务实践大赛的6位同学不能在同一队伍），带领并参与任意一支14级队伍。

 

日程安排  

l5.4-5.8 活动安排、组建队伍

 

l5.11-15定题、搜索资料

请各支队伍于5.13日24：00前发来队伍组建概况。要求：

word格式；内容包含：队伍名称，队伍口号，报告题目，队伍成员。

 

l5.18-22 初次验收

 

l5.25-29 二次验收

本周学生提交两份材料：

报告ppt（相关视频、图片等资料打包）。

纸质文字报告，一千字左右，全英文（报告模版见附件）。

 

l6.1-6.5 正式比赛

 

比赛流程  

各队伍提供一份报告ppt（相关资料一并打包）。

各组进行抽签依次上台报告，时间不超过15分钟，评委老师进行3分钟问答环节。

每位队员必须发言（汇报展示或问答环节均可），评委老师对每位同学打分。

 

奖项设计  

最佳风采奖1人

一等奖1支

二等奖2支

三等奖4支

 

评分标准  

 

Written report	Impact of report	10%
​	Evidence of field investigation	10%
	Language	10%
	Structure and format	10%
presentation	Enunciation and volume	10%
	Convincing and audience engagement	20%
	Body language and attire	10%
	Confidence and friendliness	10%
	Q&A	10%
total		100%

 

 

Sample for Company Introduction        

 

1.Company overview        

In this part, you should List basic information about your company, including location, number of employees, time in business and turnover. Describe your products and services and the markets in which you operate. Explain the ownership and structure of your company, and any other basic information.

 

2.History        

You should introduce the founding and development of your company diachronically. Note that milestone events should be introduced in details.

 

3.Products & Services        

Include your company’s mission statement, which should summarize the reasons why you are in business. Your mission might be “to create technology solutions that increase efficiency,” for example, or “to develop drugs that reduce the risk of children’s diseases.” Set out your company’s vision, which might be “to become the leading supplier of products in our marketplace,” for example, or "produce products in an environmentally sustainable way." Describe your position in the marketplace and list your major customers as an illustration of your credibility.

 

4.Management team & culture        

This part introduces the information and responsibility of management team. Company culture is significant for sustainable development and human resources, so you should introduce the overall working environment in details.

 

5.Performances & Achievements        

Provide a brief statement of certificates and awards. Describe your company’s growth record and include information on future prospects, such as entry to new markets or a strong portfolio of new products.

Setting out your resources and capabilities helps to differentiate your company from competitors. Point out anything that is unique about your firm.

 

6.Other topics if necessary        

If there are other topics that are particular to your company, feel free to introduce them in well-organized and creative way.